Called Retina Flash, this is not a new technology, but it is a new solution to a tech problem.
On the new iPhone, when you take a selfie, the phone's LED screen will flash a white screen three times brighter than normal seconds before the picture is taken, projecting light onto your smiling visage and illuminating your photo. Instead of finding a way to attach a flash to both sides of the phone, Apple ported a workaround they've been using on Photo Booth for a long time. The "new" iPhone offers a solution to that problem, but not the way you'd think. Until now, if you are somewhere in the dark and you want to capture a photo to show your friends how you're feeling - say, scared of the dark - that has been very difficult to do. But sometimes, especially when it comes to making incremental changes to a consumer product (like the iPhone), it can work.įor example: Anyone who's ever woken up after a night of carousing in bars to a camera roll of dark, indistinguishable selfies knows that extant iPhones have a problem - there is no front-facing flash. Some people are bothered by this technological solutionism, because it implies that every problem can be solved with a nifty trick, rather than by people altering their behavior. According to this thinking, new technologies are actually just solutions products advance when user frustrations are removed. People who want to invent things (or start companies, which is like inventing something but for capitalists) are often told to think of a problem, then solve it.
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(Four ways, if you count throwing it across the room because you can't take a photo because the memory is still full and you have no more apps to delete.)Ī lot of what we call new technology, though, isn't really new, but a resourcefulness and inventiveness that involves using existing products and technologies in new ways. You could use voice commands, you could tap, and you could swipe. These are the kinds of technologies that companies want to be known for.īefore Wednesday, there were three ways you could interact with an iPhone. These types of advancements can be total flops, or they can change how society functions forever. The most noble, most true, and most tantalizing kind of technological advancement is creating something that didn't exist before at all. and think about how and why those decisions were made.
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Still, it's informative to look at the different updates to the iPhone 6 that are manifested in Wednesday's release of the iPhone 6S (and iPhone 6S Plus) - a new layer of manual interaction with the screen, an improved front-facing camera, better video quality, faster download speeds, etc. This is an in-between year, so the changes to the phone are pretty minor. New iPhone models come out every two years in the in-between years, Apple releases S versions of those new models. Eight years later, the iPhone can tell us a lot about how technologies are developed and sold. The iPhone is a technological marvel, a luxury product, and a cultural icon, and it has been basically since it was invented in 2007. Apple unveiled its newest iPhone model Wednesday.
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